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Each is applied situationally and depends on the logo’s placement. In all versions, the Source Sans font with Light and Semi-bold variations is used, indicating the stability of a professional site. The inscription is made with a custom font called Community. The blue has taken on a cobalt hue – rich and attention-grabbing. But it became a couple of shades brighter than before. Like the previous one, the new LinkedIn logo contains only one color instead of three. Thus, the new owners emphasized the service’s individuality. The second segment, conversely, is made with white font on blue. The designers transferred the primary color to the first part of the word, so it is now blue on a white background. The changes affected the brand palette, so the sign looks monochromatic and, at the same time, contrasting. Two years after Microsoft took over, the company received an updated logo. They also worked with the letter “e,” giving it an individual look: the bottom part is made slightly narrower and curved than the top. To make the sign more readable, designers slightly elongated the letters – by almost a couple of millimeters, so the differences are not immediately noticeable. This was related to the site’s IPO registration on the New York Stock Exchange. 2011 – 2019Īfter eight years of the logo’s existence, its owners decided to conduct a minor redesign. It is used as a separate emblem when it needs to be placed in a limited space. Unlike the rest, it is white, clearly standing out against the cobalt background. It is placed in a separate blue square with rounded corners. The ends of the letters “k” and “d” have the same height as the dot above “i” and the capital “L.” The letters are lowercase (except for the initial one), black, and sans-serif. In the first half of the image – the word “Linked” is made in Source Sans font: Light and Semi-bold font. The debut version was created in a business style – practical, without frills, immediately setting a serious tone. The platform has over 500 million registered individuals from 200 countries worldwide, covering 150 fields of activity. It’s a social network designed to find the necessary specialists and establish business cooperation. It consists of the word “Linked” and the preposition “In.” There is a barely noticeable space between them, allowing the elements to seem to merge.
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Over the years, it has changed twice, but very insignificantly, remaining the same as it was at the beginning. The company’s emblem appeared immediately after its opening and is contemporary. All key development periods in the partner platform are reflected in its symbolism. In January 2017, it became the property of Microsoft, which purchased it. In the first half of 2011, it applied for an IPO and, by summer, was registered on the New York Stock Exchange. Even once you’ve found the correct logo, it can take time to understand the finer details within the brand guidelines: Staying up to date with the latest social media logos can be a challenge.Officially, the company’s career and logo began at the end of 2002, but the service actually started working in the spring of 2003.How much spacing should be around the logo?.We’ll do our best to keep this post updated and ensure it always contains the most current version of each social network’s logo General guidance for the use of social network logos We put together this resource to keep you updated on the most popular social media logos, saving you the time and effort it would normally take to stay up-to-date.Īlongside the most recent logos for Facebook, Twitter, YouTube, Mastodon, and more, we’ve also included the key guidelines for the usage of each logo.īelow, you’ll find a guide to the logos and brand guidelines for many of the most popular social media platforms.A vector (.svg) logo will help your designs in two key ways: scalability and flexibility.It’s prohibited to use a social network’s branding or name (such as Pinterest Guru, LLC) in your own brand name or products.Pro tip if you’d like to resize a logo: Hold the “Shift” key in most software programs to maintain the proportions while scaling up or down.ĭon’t alter any logos and leave space around each logo to ensure it’s individual of any elements around it.Ensure that a social network’s logo is smaller than your own branding.Social networks prohibit the use of their logos or branding in a way that implies a partnership, sponsorship, or endorsement.png images are too scalable, but a vector image can be resized to fit your specific needs. Now that we’re warmed up, let’s talk about each brand individually.